Business coaching for registered nurses. More freedom, income and impact.
Whether you work on a hospital unit, in a clinic or through an agency, or run a business of your own, Health Experts Alliance helps registered nurses build the business side of their work: a program you own, residual income and predictable clients.
4,000+ doctors helped$2B+ in exits and valuations$512M+ in member sales
Between sessions at Disrupt, where a lot of the best conversations happen.
Two kinds of RNs work with us. Both are welcome.
Many RNs stay at the bedside and love it. Others build a program or a business of their own. On either road, the business side shapes your income, your hours and your time with the people you love.
You don’t own your business. Your business owns you.
Dr. Isaac Jones, founder of Health Experts Alliance
We help RNs change that, at the bedside or beyond it.
What changes when the business side works
Every system we build with you shows up in your schedule, your income and the time you give each patient.
More time
Income beyond your paycheck gives you options. Pick up fewer shifts or protect your days off, if that is your goal.
Residual income
Programs, memberships and education products keep paying month after month, on top of your hourly pay or your client visits.
Predictable clients
Marketing that attracts and educates the right people, so your program fills on a plan you can count on.
A team that runs without you
Clear roles, scripts and numbers, so your business keeps running well on the days you are on shift or at home.
Higher profit
Better pricing, stronger conversion and lean systems, so more of what your care earns stays with you.
More impact
The patient education you trained to give, with real time for each person, in clinic or virtually, as you choose.
The Health Business Scaling Process™
Four words you already know, built in order. Here is what each one looks like in a nurse-led program or practice.
Attract qualified clients and educate them on your approach, the way nurses already teach patients every day.
Convert clients at every level, from a first consult to a full program, with a process that puts care first.
Turn the care and teaching you do best into automated programs that bring in residual income, where your license allows.
Add services, locations or nurses to your team, and grow the value of your business as an asset, on your timeline.
Our team has been trained by Horst Schulze, co-founder and former president of The Ritz-Carlton Hotel Company and the #1 customer experience and hospitality leader in the world.
Nurses who built the business side
Real members, in their own words.
“I actually have a membership group where the majority of people in there are moms and I actually teach them how to read their own blood work and the labs of their kids… I’m teaching them how to take care of their families.”
LaKrista O’DellNative Wellness, southern Oklahoma
“The business strategy planning for the whole year was something I’d never done before… It was really very helpful to bring everything together and just kind of give me a streamline and just gave me hope.”
Christiana MoboladeNurse practitioner, gut and hormone health
Individual results vary. These are real member experiences, not a promise of earnings. See our earnings disclaimer.
Find the program that fits your stage
Your growth consultant will confirm the fit with you. Here is how the programs line up for RNs.
Freedom Coaching
Weekly group coaching and squad accountability calls, to build the marketing, sales and systems that break the ceiling on your income.
Best fitRNs building a first program, alongside their role or in a business of their own.
EPIC Coaching
One-to-one coaching twice a month, quarterly workshops, an annual retreat and training for your team, to scale an established practice.
Best fitNurse owners whose business already runs past $1M and is ready for its next stage.
Apex Coaching
A private leadership group with everything in EPIC, plus a quarterly virtual mastermind, an extra retreat day and the Apex Incubator.
Best fitNurse founders leading a $5M+ clinic group, agency or health company.
Questions RNs ask us
Do I have to quit my nursing job to work with you?
No. Many members keep their role and build a program around it, where their employer allows. Some go part time or PRN as the program grows. Some step out on their own, if that is their goal. You set the timeline, and your coach works with the road you choose.
Can a registered nurse own a business?
Yes. Many RNs own businesses. What yours can offer depends on your state’s nurse practice act. Education, wellness and care coordination programs are common. Services like IV therapy or injections usually need a medical director or a provider’s order. Your coach helps you plan, and a healthcare attorney confirms the details.
What kind of business can a registered nurse start?
Common options include patient education programs and memberships, wellness programs, care navigation and consulting, and IV hydration or aesthetics clinics with a medical director. Your coach helps you choose the one that fits your license, your state and the care you most want to give.
Do I need to become a nurse practitioner first?
No. Many programs sit inside an RN’s scope, such as patient education, wellness programs and care navigation. Some services need a provider’s order or a medical director, and your coach plans around that. You build on the license you hold today.
Which program is the right fit for an RN?
It depends on your practice revenue and your goals. Freedom Coaching is group coaching for practices from $0 to $1M. EPIC Coaching is for practices from $1M to $5M, by application. Apex Coaching is a private leadership group for $5M and up, by invitation only. Your growth consultant will help you choose.
What does membership cost?
It depends on the program and the stage you join at, which is what the conversation is for. Your growth consultant walks you through the options, including whether waiting is the smarter move.
What happens on a strategy session?
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.
Two ways to start.
Whichever road you are on, the next step takes about five minutes.
Apply for Membership
Go through the application, see what membership includes, and find the right program inside Health Experts Alliance for your stage.
Book a Strategy Session
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.