
The healthcare innovation incubator for physicians and health entrepreneurs. We systematize and scale your current business. We innovate. We scale moonshots together, and we support each other for a lasting legacy.
EPIC Coaching is for physicians and health entrepreneurs running practices from $1M to $5M. Members come in by application, and about two in every hundred who apply are selected.
Inside, founders put real numbers on the table, work on each other’s companies, and back the ideas that are too big for one company to carry.
Dr. Jones is the world’s leading expert in virtual practice education. Jay and I built Cellcore out of his Mastermind.

You already have revenue. Here we build the structure under it so it holds at the next size, whatever size you decide that is.
Healthcare is changing fast. This is where you see what is coming and build the next thing.
The biggest swings are not taken alone. Members partner, invest and put real weight behind each other’s ideas.
We support each other so that what you build still matters in thirty years.
At this level, the people close enough to advise you are usually your employees, your competitors or your family. Every one of them has a stake in your answer.
Everything in EPIC Coaching is there to help you grow, lead and scale your practice.
Six tracks built on Empire Growth Systems™, the operating system we coach from.
Build and launch a virtual practice with AI-assisted tools.
Core values, role metrics, scorecards, hiring and your org chart.
A 12-month marketing plan for your practice.
Train your director of operations to diagnose and close operational gaps.
Map the patient journey and raise case acceptance.
A repeatable system to hire and onboard the right people.
A hands-on, behind-the-scenes evaluation of your service delivery, team dynamics, patient experience and revenue flow, uncovering what is working, what is not, and where untapped potential exists.
Not sure where to start? Our team will guide you to the program that best serves your needs.
Request InformationEight things are on the calendar from month one, before you add a single one of your own.
Built around your goals, your numbers and your biggest constraint.
Plus a separate EPIC training call every week.
One a month is a funnel audit on a member’s real funnel.
With your assigned EPIC coach.
For the people on your team who carry the enrollment call.
Four a year, two focused days each, on your plan and your numbers.
Strategy, vision and relationships that outlast the year.
Our own live event, with the whole community in one room.
Based on the 2026 EPIC Coaching program. Your growth consultant confirms the current schedule on your call.
Your health and energy, measured as seriously as your revenue.
Marriage, family and the friendships that last longer than any company.
Scale, margin, team and residual income that keeps growing.
Mind, spirit and purpose. Who you are becoming while you build.
We score nine core life categories across body, mind and spirit every quarter, and we work them the same way we work your P&L.
Company outcomes are those companies’ own results and are not a promise of what any member will earn. See our earnings disclaimer.
Plus the five-star EPIC Retreat every year.


EPIC Coaching is built for the top 0.1% of physicians and health entrepreneurs: past $1M, open with their numbers, and building something meant to last. If that is you, apply. If you are not sure yet, ask for information and we will tell you plainly where you stand.