Business coaching for osteopathic physicians. More freedom, income and impact.
Whether you work for a hospital, a health system or a large group, or run a practice of your own, Health Experts Alliance helps DOs build the business side of whole-person care: residual income, predictable patients and a team that runs without you.
4,000+ doctors helped$2B+ in exits and valuations$512M+ in member sales
Between sessions at Disrupt, where a lot of the best conversations happen.
Two kinds of DOs work with us. Both are welcome.
Many DOs we work with stay in their hospital or group and love it. Others build a practice of their own. On either road, the business side shapes your income, your hours and your time with the people you love.
You don’t own your business. Your business owns you.
Dr. Isaac Jones, founder of Health Experts Alliance
We help DOs change that, inside the system or out of it.
What changes when the business side works
Each system we build with you is designed to give something back: time in your schedule, income and more time at home.
More time
A trained team and simple systems handle scheduling, calls and reminders. Take back evenings or clinic days, if that is your goal.
Residual income
Membership care, programs and products keep paying month after month, on top of the patients you already see.
Predictable patients
Marketing that attracts and educates patients who want whole-person care, so your schedule fills on a plan you can count on.
A team that runs without you
Clear roles, scripts and numbers, so the practice keeps running well on the days you are not there.
Higher profit
Pricing that values your hands-on time, stronger conversion and lean systems, so more of what you earn stays with you.
More impact
Whole-person care for more patients, in clinic or online, and a practice that funds the legacy you want to leave.
The Health Business Scaling Process™
Four words you already know, built in order. Here is what each one looks like in an osteopathic practice.
Attract qualified patients and educate them on osteopathic, whole-person care, so they arrive ready to start.
Convert patients at every level, from a first OMT visit to a full program, with a process your team runs.
Turn your best care into automated programs and memberships that bring in residual income every month.
Add providers, locations or services where your license allows, and grow the value of your practice as an asset.
Our team has been trained by Horst Schulze, co-founder and former president of The Ritz-Carlton Hotel Company and the #1 customer experience and hospitality leader in the world.
DOs who built the business side
Real members, in their own words.
“Working with Freedom in HEA… I have been able to gain that freedom that I was looking for… I’ve gained more time freedom. I’ve gained place freedom. And I’ve been able to increase the financial freedom as well.”
Brick-and-mortar owner since 2011.
Dr. Yoshi RahmMontrose, CA
“If they’re on the fence for joining HEA, I would basically say, well, what are your goals? What do you want to accomplish? And depending on their answer, HEA may help them make those goals.”
30 years in family practice, traditional and functional.
Dr. Andrew LiptonFamily physician, Narberth, PA
Individual results vary. These are real member experiences, not a promise of earnings. See our earnings disclaimer.
Find the program that fits your practice
Your growth consultant will confirm the fit with you. Here is how the programs line up for DOs.
Freedom Coaching
Weekly group coaching and squad accountability calls, to build the marketing, sales and systems that break the ceiling on your income.
Best fitDOs building a first cash‑pay or membership program, or growing toward $1M.
EPIC Coaching
One-to-one coaching twice a month, quarterly workshops, an annual retreat and training for your team, to scale an established practice.
Best fitDO-led practices past $1M, ready to add providers, services or locations.
Apex Coaching
A private leadership group with everything in EPIC, plus a quarterly virtual mastermind, an extra retreat day and the Apex Incubator.
Best fitDO founders and owners leading a $5M+ practice, medical group or health company.
Questions DOs ask us
I am a DO employed by a hospital or health system. Is this for me?
Yes. Some members build a program alongside their current role and keep that role, where their contract allows. Some step out on their own timeline. Some stay and grow residual income around the work they already do. Your coach works with the road you choose.
Can a DO build a cash‑pay practice around OMT?
Yes, where your license and your state allow. You can offer osteopathic manipulative treatment as a cash‑pay service, include it in a membership, keep it within insurance or run a hybrid. Your coach helps you choose the model that fits your patients, your contracts and your goals.
Can a DO start a direct primary care or membership practice?
Yes, where your state and your contracts allow. Direct primary care, concierge and membership models can sit next to insurance or replace it. Each works differently, so your coach helps you weigh the numbers and the timing, including whether staying as you are is the smarter move.
Do I need a virtual practice?
No. Many members keep their clinic and add residual income around it. Others run a hybrid, and some go fully virtual, if that is their goal. Freedom Coaching supports all three.
Which program is the right fit for a DO?
It depends on your practice revenue and your goals. Freedom Coaching is group coaching for practices from $0 to $1M. EPIC Coaching is for practices from $1M to $5M, by application. Apex Coaching is a private leadership group for $5M and up, by invitation only. Your growth consultant will help you choose.
What does membership cost?
It depends on the program and the stage you join at, which is what the conversation is for. Your growth consultant walks you through the options, including whether waiting is the smarter move.
What happens on a strategy session?
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.
Two ways to start.
Whichever road you are on, the next step takes about five minutes.
Apply for Membership
Go through the application, see what membership includes, and find the right program inside Health Experts Alliance for your stage.
Book a Strategy Session
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.