Business coaching for physician assistants. More freedom, income and impact.
Whether you work for a hospital, a specialty group or an urgent care, or run a practice of your own, Health Experts Alliance helps PAs build the business side of their work: residual income, predictable patients and a team that runs without you.
4,000+ doctors helped$2B+ in exits and valuations$512M+ in member sales
Between sessions at Disrupt, where a lot of the best conversations happen.
Two kinds of PAs work with us. Both are welcome.
Many PAs stay in their hospital or clinic role and love it. Others build a program or a practice of their own. On either road, the business side decides your income, your hours and your time with the people you love.
You don’t own your business. Your business owns you.
Dr. Isaac Jones, founder of Health Experts Alliance
We help PAs change that, inside the system or out of it.
What changes when the business side works
Each system we build with you is designed to give something back: time in your schedule, income and more say over the care you give.
More time
A trained team and simple systems carry the daily load. Work fewer clinic days or shorter shifts, if that is your goal.
Residual income
Programs, memberships and products keep paying month after month, on top of your salary or your patient visits.
Predictable patients
Marketing that attracts and educates the right patients, so your own schedule fills on a plan you can count on.
A team that runs without you
Clear roles, scripts and numbers for your staff, so the clinic keeps running well on the days you are not there.
Higher profit
Better pricing, stronger conversion and lean systems, so more of what your care earns stays with you.
More impact
More of the care you trained to give, with real time for each patient, in clinic or virtually, as you choose.
The Health Business Scaling Process™
Four words you already know, built in order. Here is what each one looks like in a PA’s program or practice.
Attract qualified patients and educate them on your approach, so they arrive ready to start care with you.
Convert patients at every level, from a first visit to a full program, with a process your team can run.
Turn the care you do best into automated programs that bring in residual income every month, where your license allows.
Add providers, services or locations, and grow the value of your practice as an asset, on your timeline.
Our team has been trained by Horst Schulze, co-founder and former president of The Ritz-Carlton Hotel Company and the #1 customer experience and hospitality leader in the world.
Advanced practice providers who built the business side
Real members, in their own words.
Jennifer Mire, NP, works alongside her husband, a medical doctor, in their clinic.
“I’m on track to make over $400,000 this year. That’s without selling labs or anything else, just in programs.”
Dr. Anna L. SchwartzParks, Arizona
“The first three weeks, our daily revenue went up by 30%. And it was just a shift in energy and our way of thinking.”
Sharon KrahnDallas, Texas
“It’s an amazing group of people, a lot of love. There’s a lot of structure to it and a ton of resources.”
Trevor HausauerFargo, North Dakota
Individual results vary. These are real member experiences, not a promise of earnings. See our earnings disclaimer.
Find the program that fits your practice
Your growth consultant will confirm the fit with you. Here is how the programs line up for PAs.
Freedom Coaching
Weekly group coaching and squad accountability calls, to build the marketing, sales and systems that break the ceiling on your income.
Best fitPAs building a first program, inside their role or in a practice of their own.
EPIC Coaching
One-to-one coaching twice a month, quarterly workshops, an annual retreat and training for your team, to scale an established practice.
Best fitPA owners whose practice already runs past $1M and is ready for its next stage.
Apex Coaching
A private leadership group with everything in EPIC, plus a quarterly virtual mastermind, an extra retreat day and the Apex Incubator.
Best fitPA founders leading a $5M+ practice, clinic group or health company.
Questions PAs ask us
I am a PA employed by a hospital or physician group. Is this for me?
Yes. Some members build a program alongside their role, where their contract allows. Some step out on their own timeline. Some stay and grow residual income around the work they already do. Your coach works with the road you choose.
Can a physician assistant own a practice?
In many states, yes. The rules for PAs (also called physician associates) differ from state to state: some require a supervising or collaborating physician agreement, and some limit how ownership is set up. Your coach helps you plan around your state’s rules, and a healthcare attorney confirms the details.
Do I need a collaborating physician to start a program of my own?
It depends on your state and sometimes on your years in practice. Many states require a supervision or collaboration agreement, and some have eased it for experienced PAs. Your coach helps you build a program that works within your state’s rules and any agreement you have.
Do I need a cash‑pay or virtual practice?
No. Members run insurance‑based, cash‑pay and hybrid practices. Many keep their clinic and add residual income around it. Some add virtual care, and some go fully virtual, if that is their goal. Your coach helps you plan the model that fits.
Which program is the right fit for a PA?
It depends on your practice revenue and your goals. Freedom Coaching is group coaching for practices from $0 to $1M. EPIC Coaching is for practices from $1M to $5M, by application. Apex Coaching is a private leadership group for $5M and up, by invitation only. Your growth consultant will help you choose.
What does membership cost?
It depends on the program and the stage you join at, which is what the conversation is for. Your growth consultant walks you through the options, including whether waiting is the smarter move.
What happens on a strategy session?
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.
Two ways to start.
Whichever road you are on, the next step takes about five minutes.
Apply for Membership
Go through the application, see what membership includes, and find the right program inside Health Experts Alliance for your stage.
Book a Strategy Session
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.