Business coaching for chiropractors. More freedom, income and impact.
Whether you work as an associate in someone else’s clinic or run a practice of your own, Health Experts Alliance helps chiropractors build the business side of their work: residual income, steady new patients and a team that runs without you. You never build it alone.
4,000+ doctors helped$2B+ in exits and valuations$512M+ in member sales
Between sessions at Disrupt, where a lot of the best conversations happen.
Two kinds of DCs work with us. Both are welcome.
Many of our members love the work in their clinic and stay in it. Others build a practice of their own. On either road, the business side decides your income, your hours and your time with the people you love.
You don’t own your business. Your business owns you.
Dr. Isaac Jones, founder of Health Experts Alliance
We help DCs change that, whichever road you are on.
What changes when the business side works
Every system we build with you shows up in your schedule, your income and your time at home.
More time
A trained team and simple systems carry the daily load. Spend fewer hours at the table, if that is your goal.
Residual income
Programs, memberships, products and a well-run dispensary keep paying month after month, on top of the care you already give.
Predictable patients
Marketing that attracts and educates the right patients, so your schedule fills on a plan you can count on.
A team that runs without you
Clear roles, scripts and numbers for your team and associates, so the clinic runs well on the days you are not there.
Higher profit
Clear pricing, stronger conversion and lean systems, so more of what the clinic earns stays with you.
More impact
Root-cause care for more patients, in the clinic or online where your license allows, and a practice that funds your legacy.
The Health Business Scaling Process™
Four words you already know, built in order. Here is what each one looks like in a chiropractic practice.
Attract qualified patients and educate them on your approach, so they arrive ready for care that lasts.
Convert patients at every level, from a first adjustment to a full program, with a process your team can run.
Turn your best care into automated programs and memberships that bring in residual income every month.
Add associate DCs, locations or online programs where your license allows, and grow your practice as an asset.
Our team has been trained by Horst Schulze, co-founder and former president of The Ritz-Carlton Hotel Company and the #1 customer experience and hospitality leader in the world.
DCs who built the business side
Real members, in their own words.
Dr. Yasmin Rahimi, DC, co-founder of BackFit Health + Spine, on optimizing 12 brick‑and‑mortar clinics in Arizona to scale.
“There was a ton of things that helped me in my brick‑and‑mortar system, like just starting to go through the patient journey… I was thinking I’m maxed out before, like my ceiling’s here… but I could. I could do better.”
Overall revenue up almost 30 percent, in a clinic already doing millions a year.
Dr. Jason WestThe West Clinic, Pocatello, ID
“I thought we were doing well. We were doing roughly a little over a million dollars a year in our brick‑and‑mortar, but the reality was our expenses were very high… This year we’ll do roughly around seven million dollars a year.”
A little over $1M a year to a forecast of roughly $7M a year, in under three years.
Dr. Jason ShumardBrick-and-mortar to virtual, San Diego, CA
Individual results vary. These are real member experiences, not a promise of earnings. See our earnings disclaimer.
Find the program that fits your practice
Your growth consultant will confirm the fit with you. Here is how the programs line up for chiropractors.
Freedom Coaching
Weekly group coaching and squad accountability calls, to build the marketing, sales and systems that break the ceiling on your income.
Best fitDCs building a first cash‑pay program or growing a practice toward seven figures.
EPIC Coaching
One-to-one coaching twice a month, quarterly workshops, an annual retreat and training for your team, to scale an established practice.
Best fitDCs whose clinic or clinic group already runs past $1M and is ready to scale.
Apex Coaching
A private leadership group with everything in EPIC, plus a quarterly virtual mastermind, an extra retreat day and the Apex Incubator.
Best fitDC founders leading a $5M+ multi-location practice or health company.
Questions DCs ask us
I am an associate chiropractor. Is this for me?
Yes. Some members stay in their associate role and build a program alongside it, where their contract allows. Check your associate agreement, including any non-compete, with your own attorney first. Others buy in or open a clinic of their own, on their own timeline. Your coach works with the road you choose.
How do I get more new patients as a chiropractor?
Members build marketing that attracts and educates the right patients, a simple way for them to book, and a patient journey that keeps people with you after the first few visits. Your coach helps you shape it around your community, your focus and your goals.
Do I have to go cash‑pay to work with you?
No. Members run insurance‑based practices, cash‑pay practices and hybrids of the two. Your coach helps you plan the model that fits your clinic, your patients and your goals, and the pace of any change is yours.
Does my chiropractic license limit what I can build?
Your license and your state decide which services you can offer, and your coach plans with that in mind. Members build cash‑pay programs, memberships, group programs and products, and some add online programs where their license allows. Check any new service against your state's rules before you launch it.
Which program is the right fit for a chiropractor?
It depends on your practice revenue and your goals. Freedom Coaching is group coaching for practices from $0 to $1M. EPIC Coaching is for practices from $1M to $5M, by application. Apex Coaching is a private leadership group for $5M and up, by invitation only. Your growth consultant will help you choose.
What does membership cost?
It depends on the program and the stage you join at, which is what the conversation is for. Your growth consultant walks you through the options, including whether waiting is the smarter move.
What happens on a strategy session?
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.
Two ways to start.
Whichever road you are on, the next step takes about five minutes.
Apply for Membership
Go through the application, see what membership includes, and find the right program inside Health Experts Alliance for your stage.
Book a Strategy Session
Connect with an HEA growth consultant to get straight feedback on your business and a clear next move. We will add value to you. Point you in the right direction, no matter what.